Your content should act as an information resource for visitors, and a call to take action. Clearly communicate your organization’s mission, show how donations are used, and celebrate and showcase the amazing work your charity is doing. Write a compelling narrative about your mission that also gets across the necessary information about your needs.
what’s your organization’s voice? Speak directly to your audience with your content, such as someone making a donation, or someone seeking more information about your nonprofit. Use a tone that’s friendly, but not demanding. How would you talk to a donor in person? Consider that your audience likely comprises members of the general public, so avoid jargon.
How-to’s for Beginners, Intermediates, and Experts.
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How marketing strategies can deeply aid fundraising efforts.
The perfect fundraising email is a little bit science, a little bit creativity, and a lot personality and spark
A one-sentence statement describing the reason an organization or program exists and used to help guide decisions about priorities, actions, and responsibilities.